PURLs & Response Sites
The Impact of Direct Mail. The Convenience of Web-Based Response.
PrintSF’s 1-to-1 publishing platform makes it easy to include personalized URLs (“PURLs”) on every direct mail piece, enhancing the power of direct mail with the convenience of web-based response. Studies show that using PURLs with relevant messages increases response rates by two to five times! The result is you’ll convert more direct mail recipients into qualified leads and won opportunities.
Integrated, 1-to-1 Cross Media Campaigns
Personalized URLs and landing pages can be created by PrintSF as part of our custom campaign services, or you can execute self-service PURL campaigns by importing PURLs you’ve create in 3rd party solutions. Either way, direct mail recipients are invited to their own personal landing page which reinforces and expands on your direct mail offer.
With PrintSF Campaigns, landing pages can include variable data and images driven by your Salesforce data, or any CSV file, and multiple landing page versions can be created to meet list segmentation needs. Preferences and key qualifying information is gathered from responders that can complete self service transactions, surveys, or requests to be contacted by your company.
PrintSF PURL campaigns also empower you to track and manage results in real-time. Responses and leads are tracked, and routed to the appropriate representative at your company via multiple communication channels such as email, cell phone, or via insertion directly into Salesforce.
Get it Free | Request Info