Mark Cira

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Why Direct Mail is Far From Dead

As featured 6/23/16 on the Huffington Post. By Scott Taylor. Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail immediately? Or maybe you’re part of the 74% of consumers who can’t wait to find out what’s in their letter box? If so, then no doubt you’re already well aware that direct mail is far from dead. With the online consumer having an attention span of around eight seconds (yes, less than a gold fish), the online landscape exploding into a fierce battle of the brands and email marketing failing to hit targets for many businesses across the country, it may be time to the consider bringing direct mail marketing back into the fold of your strategic marketing plan. If you’re still sceptical of the results direct mail can harness, here are five reasons why direct mail is very much alive and kicking. Direct Mail is Tangible Is there a marketing method that offers a more tangible solution than direct mail? With the current generation bombarded with video ads, remarketing and PPC every time they even touch a screen; direct mail offers you the chance to get something real into the hands of your audience creating a connection that just isn’t the same with email or other online advertisements. Plus, once the audience opens a piece of direct mail, studies show they are far more likely to take the time to look over the offer than they would in comparison with email marketing. Direct Mail takes Personalisation to a New Level While one part of marketing is your ability to communicate your message clearly the other side is about building relationships with your customers. The key to building relationships? Getting [...]

By |2018-12-17T16:47:18+00:00June 24th, 2016|Comments Off on Why Direct Mail is Far From Dead